Mikaela Linden-Ibrahim

Mikaela has spent nearly a decade working at New Nutrition Business, the leading provider of strategy analysis and market insight into the global business of food and health. As Senior Researcher, she has led bespoke research projects for clients around the world, ranging from small start-ups to global giants. Mikaela is a specialist in consumer behaviour, trend analysis and marketing communications in the functional foods space. A Swedish native, she has particular insight into the Nordic markets.