Michelle Sinéchal

With her passion for food, trends and innovation, Michelle has held various roles in category, product and brand management in the specialty food ingredients business. Currently, she is committed to lead the CX Marketing Team at IFF in Europe to drive continued growth for the region.

Being a trend spotter and storyteller, she is dedicated to engage with food and beverage industry players to create innovative experiences that break through the noise and deliver memorable multi-sensorial experiences, which result in end products winning the hearts of millions.