Unovis Asset Management / New Crop Capital
Kristen Rocca is a Principal at Unovis / New Crop Capital, a global investment firm that provides early-stage funding to entrepreneurs developing alternatives to foods derived from conventional animal agriculture. As Principal, Kristen explores deal flow with a passion for frontier tech opportunities and works closely with founders to solve daily challenges, evaluate strategic decisions, and support growth initiatives. She holds an MBA from IESE Business School and a Chemical Engineering degree from McMaster University. Prior to Unovis, Kristen worked in the energy sector in various roles including product development, operations & corporate sustainability, then moved into sustainability consulting for international corporations, and growth strategy for early-stage start-ups.