Joanne founded Amaranth health stores in 2012, having worked in practice as a nutritional therapist for a number of years. She has two stores based in Manchester and Cheshire.
Amaranth was created to allow Joanne to share her passion for health and natural beauty and to bring high quality, ethical products to her customers. Amaranth have won a number of high profile awards including Natural Products Best Independent Retailer, Natural Beauty Best Independent Store and Best International Retailer (Highly Commended, Natural Health Awards). Prior to training as a nutritional therapist Joanne graduated with a degree in retail management and worked as a management consultant with large retailers. Joanne now enjoys combining her love of natural products with her retail knowledge and experience.