Born in Maastricht in the Netherlands, Jaap graduated from Wageningen University (Food Technology) in 1988.
He has worked at Avebe for more than 25 years and is a Marketing and Innovation specialist in the B2B food market.
Jaap has international experience and has spoken at various food ingredient courses and conferences.
He has a long track record in launching new innovative specialty concepts to the market. Some examples include waxy potato starch, Perfectasol texture solutions for plant-based foods and potato protein.
Jaap’s passion is pioneering with innovative food ingredients: Believe in the potential of your innovation and you will find a market when you listen to your prospects and customers carefully!