Director General, British Soft Drinks Association
Gavin Partington joined the British Soft Drinks Association as Director General in October 2012.
He was previously interim Chief Executive and Director of Communications of the Wine and Spirit Trade Association.
An experienced public relations consultant, he has advised and media trained a wide range of corporate clients. He was previously Director of Communications for the Lawn Tennis Association and telecoms firm Energis.
Gavin started his career in journalism, training in regional newspapers before joining ITV as a political correspondent with Tyne Tees TV and Anglia TV. Latterly he was political editor of Good Morning TV (GMTV).
Gavin is currently Vice-President of Natural Mineral Waters Europe and President of the International Council of Beverage Associations.