Becky Cormack

Becky is a Client Director at Brand Potential, where she has worked broadly across insight, innovation, strategy and brand definition for the past 5.5 years. The majority of her work is in FMCG, for brands including innocent, Ella’s Kitchen, Clipper and MARS. Outside of Brand Potential she is also a published novelist, so is naturally always looking to find the story behind what consumers say, as well as the overarching narrative for the brands she works with.