Annelies Huisingh

Annelies has over 25 years of experience as a manager, board member and consultant in Marketing, Sales and Innovation both in B2C as B2B environments such as Henkel, Unilever, Friesland Campina, RedBull and SaraLee/DE.

Based on her experience with and passion for innovation, she published her first book ‘Impact by Innovation’ in 2021. This practical manual is aimed at supporting companies to increase their innovation power.

As the Marketing Director for Avebe, she has the focus of implementing a much stronger customer-centric approach.