Design Strategy Director
Andy has built and guided creative strategies for global FMCG brands, including Lipton, Carlsberg and Knorr. He was co-founder of consultancies Tynan Darcy and Nineyards. He works as an active advocate for brand personality, identifying what it is and what it means for design and translating it into real character so that brands come to life with a story worth hearing and seeing. Andy is a writer, author and lecturer in Brand Strategy.