Alex Smith

While squatting in central London, Alex disavowed the use of money for a year and then started Alara with £2 he found in the street, selling thrown away fruit and veg.  Alara has since progressed becoming the first certified organic cereal manufacturer in the world, first licensed by the Coeliac Society, first making certified Fair trade cereals and first to calculate Scope 3 CO2e adding this information to the pack.