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Podcast partnerships

in numbers

What can a podcast do for you?

All of our podcasts offer an opportunity to share food industry expertise in an informal and conversational way,
providing you with a versatile evergreen asset which can be used in marketing materials for years to come.

  • Support product launches and event campaigns

    Podcasts provide the perfect way of engaging with audiences before and after an event, or when you are releasing a new product. Be part of the conversation early with a podcast with Food Matters Live

  • Enhance a long-term brand awareness campaign

    A branded podcast is a versatile asset, deliverable across multiple platforms to a large audience. Utilise the episode to speak to a global audience and make sure your brand is known to the right people

  • Create a deeper connection to your desired audiences

    Podcasts provide an informal conversation that make an audience feel involved. It’s the perfect opportunity to make a deeper connection with an audience as part of a wider marketing campaign

Why work with us?

Curating your message

Our professional production team will help create your personally tailored narrative. You can choose to have a large multinational panel discussion or just a single expert taking part, with either a completely scripted dialogue or free-flowing conversation around themes you identify. The choice is yours.

Receive multi-channel promotion

Your podcast appears on the most popular listening platforms, including Apple, Spotify and Google. As part of the partnership we also create social media Audiograms, (shareable video clip soundbites), to drive awareness and amplify your core theme and message.

Access a valuable audience 

Thousands of food and nutrition industry professionals regularly tune into the Food Matters Live podcast, whether its industry leaders, founders and NPD specialists or enthusiastic graduates looking for their next move into food. Let your brand do the talking to our highly engaged audience.

An asset you own

Your professionally-made episode is just that – yours. You can use it in marketing campaigns for years to come. It will also live forever in the Food Matters Live archive. As our audience grows, new listeners revisit the archive, expanding your reach past the initial campaign.

Partner success stories

Join the likes of Kelloggs, Clasado Biosciences, Edlong, Gelita, Tetra Pak, Givaudan, Glanbia Nutritionals, and Siemens in reaching a new audience with The Food Matters Live Podcast.

  • Lonza

    Lonza’s ambition was to raise awareness of the link between gut microbiome and sports performance, and to learn what role probiotics can play in helping people in reaching their fitness goals.

    Read the case study
    woman sat drinking sport
  • Kerry

    Kerry brought together a group of speakers across several areas of the low/no alcohol market, including a ‘spirits’ brand, a beer brand, an alcohol-free consultant and an ingredients company. They wanted to showcase the challenges and realities of creating great drinks without the alcohol.

    Read the case study
    Pouring alcoholic drinks to make cocktails
  • Givaudan

    Givaudan wanted a distinctive way to inform the global food, drink and nutrition industry about the technical research that they had conducted in response to COVID-19, which they achieved through a series of four episodes.

    Read the case study
    Vegan protein sources

Man with glasses

Our host

Stefan Gates has been hosting the Food Matters Live Podcast since its launch in 2019. He is also a BBC presenter, author and food adventurer.  Stefan graduated from Oxford University with a degree in English and worked in TV and film production as well as the BBC’s New Comedy Department before realising that all he really cared about was exploring extraordinary food stories and talking to people about the future of food. 

His advice for partners is to bring excitement, warmth and authenticity to the podcast. His top tips for partner guests include:

  • Tell us what excites you 
  • Don’t be afraid to laugh and be yourself – these podcasts are friendly and relaxed – most should sound like a fascinating discussion in the pub, not a presentation to a client 
  • Explain the real life application for the work you are doing to help bring it to life
  • Leave the audience with a brilliant piece of advice, insight or a prediction for the future

Get involved

Join our community of innovation partners