Podcast partnerships
in numbers
What can a podcast do for you?
All of our podcasts offer an opportunity to share food industry expertise in an informal and conversational way,
providing you with a versatile evergreen asset which can be used in marketing materials for years to come.
Support product launches and event campaigns
Podcasts provide the perfect way of engaging with audiences before and after an event, or when you are releasing a new product. Be part of the conversation early with a podcast with Food Matters Live
Enhance a long-term brand awareness campaign
A branded podcast is a versatile asset, deliverable across multiple platforms to a large audience. Utilise the episode to speak to a global audience and make sure your brand is known to the right people
Create a deeper connection to your desired audiences
Podcasts provide an informal conversation that make an audience feel involved. It’s the perfect opportunity to make a deeper connection with an audience as part of a wider marketing campaign
Why work with us?
Our professional production team will help create your personally tailored narrative. You can choose to have a large multinational panel discussion or just a single expert taking part, with either a completely scripted dialogue or free-flowing conversation around themes you identify. The choice is yours.
Your podcast appears on the most popular listening platforms, including Apple, Spotify and Google. As part of the partnership we also create social media Audiograms, (shareable video clip soundbites), to drive awareness and amplify your core theme and message.
Thousands of food and nutrition industry professionals regularly tune into the Food Matters Live podcast, whether its industry leaders, founders and NPD specialists or enthusiastic graduates looking for their next move into food. Let your brand do the talking to our highly engaged audience.
Your professionally-made episode is just that – yours. You can use it in marketing campaigns for years to come. It will also live forever in the Food Matters Live archive. As our audience grows, new listeners revisit the archive, expanding your reach past the initial campaign.
Engineering tomorrow’s ingredient solutions, with Brenntag
Read the case study
A three-part podcast series allowed Brenntag to share their formulation expertise and cutting-edge ingredient solutions, positioning the brand as an attractive innovation partner.
The future of fibre supplements, with Puratos
Read the case study
Puratos leveraged the Food Matters Live podcast to reaffirm their status as a collaborative industry leader and spotlight their product innovation in the gut health market.
Exploring post-pandemic consumer trends, with Tetra Pak
Read the case study
Tetra Pak spotlighted their insightful industry research across four partnered episodes, establishing thought-leadership status and cementing their green credentials.
Our host
Stefan Gates has been hosting the Food Matters Live Podcast since its launch in 2019. He is also a BBC presenter, author and food adventurer. Stefan graduated from Oxford University with a degree in English and worked in TV and film production as well as the BBC’s New Comedy Department before realising that all he really cared about was exploring extraordinary food stories and talking to people about the future of food.
His advice for partners is to bring excitement, warmth and authenticity to the podcast. His top tips for partner guests include:
- Tell us what excites you
- Don’t be afraid to laugh and be yourself – these podcasts are friendly and relaxed – most should sound like a fascinating discussion in the pub, not a presentation to a client
- Explain the real life application for the work you are doing to help bring it to life
- Leave the audience with a brilliant piece of advice, insight or a prediction for the future
