In 2026, Food Matters Live will host the New Product Development (NPD) Discovery Zone in both the London and Rotterdam edition.

What is the NPD Discovery Zone?

The zone is a focus for new and innovative ingredients and technologies, research and testing services, AI tools and technologies -  all designed to accelerate and enhance new product development in sustainable food and nutrition. The NPD Discovery Zone comprises custom built, branded showcases with integral LED lighting to elevate brand presence and arranged in varying sizes to suit different budgets.

In 2026, Food Matters Live will host the New Product Development (NPD) Discovery Zone in both the London and Rotterdam edition.

Discovery Theatre

An interactive, experiential theatre offering the opportunity to present cross-category ingredient innovations and tastings.

The Evidence Based 

A focussed theatre presenting the nutrition evidence base behind innovation in functional nutrition and health ingredients

FoodX.AI Zone 

Dedicated to showcasing innovative AI tools and technologies guiding and shaping the future of new product development.

Sustainable Sourcing Zone 

Home to experts offering best practice in the sourcing strategies to support sustainable new product development.

If you have a new, innovative ingredient, business service, AI solution or technology that provides ground-breaking solutions, the New product Development Discovery Zone offers you a distinctive opportunity to reach a pre-qualified community of product development professionals.

Rotterdam NPD Discovery Zone partners include:

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