Case study
The future of fibre, with Puratos
SUCCESS IN NUMBERS
The goal
To position Puratos as a thought leader and spotlight their innovative ingredient solutions
Puratos approached Food Matters Live with a three-fold mission: reaffirm their status as a collaborative industry leader, spotlight their product innovation and share their expertise in the gut health niche to a global audience of food professionals.
How we did it
A bespoke 40-minute podcast featuring a panel of expert speakers across Puratos and BioPower. Framed around the topic “How can we get more fibre into our diets?”, the episode explored the link between fibre and digestive health, paying particular attention to it’s beneficial impact on the gut microbiome.
The topic gave Puratos a great opportunity to share research insights to an engaged audience of stakeholders, establishing their authority in the gut health niche. Furthermore, it offered a perfect gateway into their newest product, Maxfibre; an affordable, up-cycled fibre product designed to minimise food waste and increase fibre consumption.
The curated narrative allowed Puratos to cement their green credentials and demonstrate a commitment to food reform among our global community of 250,000+ people, setting them apart from the competition.
The result
A multi-channel marketing campaign across our full suite of channels resulted in above-average performance for clicks, engagement and impressions. Boasting 962 listens (172% above average) and over 2500 social impressions after 28 days, the podcast stands as the third most successful episode across all categories since we launched in 2019!
Featuring on our weekly newsletter, the episode landed in 90,000 inboxes, enjoying a healthy 10% open-rate. The campaign helped establish Puratos as a thought leader, supercharge their brand exposure and bring attention to their industry innovation in collaboration with BioPower.
