Case study
Anglo American’s mission was to re-image crop nutrition with its low carbon fertiliser, POLY4
The goal
To lead the conversation on sustainable agricultural practises
Anglo American’s mission was to reimage crop nutrition with its highly efficient, effective and low-carbon fertiliser called POLY4. They wanted to reach a global audience in order to place crop nutrition at the forefront of the conversation about the world’s ever-increasing need for food at the same time arable land is rapidly decreasing.
Anglo American looked to Food Matters Live to help them demonstrate the efficiency and effectiveness of POLY4 as a fertiliser within two discussions about sustainable agricultural practises. It provided a versatile platform that showcased both Anglo American’s product, as well as their commitment to supporting a growing population, and a cleaner, greener more sustainable future.
What we did
Across two partnered episodes, Food Matters Live helped Anglo American discuss with other experts in the field how sustainable agriculture can be supported. In their first episode, Anglo American looked at the challenges farmers face, and how balanced crop nutrition and sustainable crop production can offer the perfect solution to ensure that agricultural practices are sustainable. They discussed the role their product POLY4 can play in this equation.
In their second episode, Anglo American’s Crop Nutrients shared their insights around regenerative agriculture and its impact on our environment and sustainability in the future. Regenerative Agriculture aims to capture carbon in soil and aboveground biomass, reversing current global trends of atmospheric accumulation. At the same time, it offers increased yields, resilience to climate instability, and higher health and vitality for farming and ranching communities.
Conclusions
Across two partnered episodes, Food Matters Live collaborated with Anglo American to share their research and insight on sustainable agriculture to a global audience. Each episode provided a distinct opportunity for Anglo American to place themselves at the forefront of the conversation on how farming practises can change in the future to ensure their longevity. This alongside demonstrating how POLY4 fertiliser can be incorporated into future farming models helped to create two highly engaging episodes.
A promotional campaign that utilised Food Matters Live’s multi-channel touchpoints, including email marketing, social, and inclusion on our website, led to more than 1000 listeners across the two episodes.
