What are the real barriers preventing sustainable proteins from achieving mass market penetration? 

Innovation continues to accelerate in this space, but there are still challenges around mainstream consumer acceptance.

In this episode of the Food Matters Live podcast, recorded live at our event in Manchester in May 2025, our expert panel explores the complex landscape of sustainable protein adoption.

From contract catering to retail dairy, our guests reveal the practical realities of introducing alternative proteins into established food systems.

One of the key issues is, although consumers express interest in sustainable options, trust remains the primary barrier to adoption. 

Our guests share real-world examples of successful protein innovations, and discuss how major food service providers are integrating carbon footprint data into menu development.