Picture yourself standing in the supermarket aisle, reading a food label that promises the world: “Boosts immunity!”, “Burns fat naturally!”, “Scientifically proven results!” – and finding yourself wondering: “Wait, can they actually say that?”

In this episode of the Food Matters Live podcast, recorded at our event in Manchester in November 2024, we tackle a deceptively simple question: Who’s actually watching what food companies say about nutrition, and are the current rules fit for purpose in our digital age?

Our guest speaker unpacks the world of nutrition regulations, from the glaring gaps in current legislation to the wild west of social media marketing.

We explore how traditional advertising rules are being challenged by Instagram stories and TikTok videos, and whether artificial intelligence might hold the key to monitoring the millions of nutrition claims made every day across digital platforms.

Lewis Wallis, Regulatory Affairs Advisor, Campden BRI