Kantar is the world’s leading evidence-based insights and consulting company. Our research services encompass all aspects of consumer behaviour and characteristics to help our clients to better understand, engage and reach their customers and potential customers, including demographics, attitudes, product purchase & use, leisure activities and media consumption.
This breadth and depth of consumer understanding is invaluable to advertisers today, as they seek new ways to leverage their first party audiences for data-driven strategies against a backdrop of the eradication of third party cookies.
We enable advertisers to connect their first party audiences to data from our studies, such as our TGI consumer data, in an entirely privacy-safe way in order unlock their value, gain a better understanding of their targets and subsequently engage and target them more effectively.
To find out more about how we can help you, please get in touch:
Anne Benoist, Head of Insight – Brands: firstname.lastname@example.org