The Agro Innovation Lab takes an active part in shaping the future of agriculture. Their mission is to foster and implement new technologies or strategies that increase efficiency, conserve resources, or significantly improve the lives of farmers and consumers. They see themselves as trend scout, accelerator, networker, mentor, unconventional think tank, knowledge carrier, partner, and facilitator – unified in their goal to play an active part in shaping the future of agriculture through innovation. Their manifold activities conjoin AgTech with conventional agricultural technology, merging the expertise of traditional agriculture with the possibilities of digitization, thus building a network of research, development, entrepreneurship, investors, and the market.