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Company profile

Action on Sugar Logo

Action on Sugar



    Action on Sugar was launched in 2014 to inform and influence sugar reduction policies in the UK, to support the population in consuming no more than the recommended five percent of total energy from free sugars.

    Action on Sugar has successfully created a huge amount of awareness of the impact of excess sugar consumption on our wellbeing. Action on Sugar works closely with the food and drink industry to inform their nutrition strategy and provide technical expertise around sugar reduction. We publish research in influential journals demonstrating findings and modelling the impact of sugar reduction strategies, which is used to influence the decision of policy makers with persuasive evidenced-based arguments.