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HFSS: Balancing taste, health, and compliance

We know that HFSS (foods that are high in fat, salt and sugar) regulations are reshaping how food manufacturers approach product development, marketing, and consumer engagement.

With advertising restrictions coming into force and complex compliance requirements, the industry faces unprecedented challenges in navigating this regulatory landscape.

So how do we balance nutritional reformulation with consumer taste preferences while staying compliant with evolving HFSS policies?

It’s a complex challenge but one that’s becoming increasingly critical as the October 2025 deadline approaches.

Our panel of experts discusses reformulation and innovation challenges, legal compliance and enforcement, and how different stakeholders are working together to navigate HFSS requirements.

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HFSS: Balancing taste, health, and compliance