Chef Frank Fol – former chef/owner of Michelin star restaurant Sire Pynnock – has, for more than thirty years, been really passionate about vegetables and all produce growing on our earth and his cooking was very much geared towards the use of vegetables and fruit.

A former star chef on the Belgian culinary theatre, today he is an international consultant on healthy, equilibrated and vegetal (as often as possible but not systematically) food. He consults, coaches and teaches workshops all over the world.

Without going overboard, he will include meat, poultry and fish in his dishes, but will always remain one of the most ardent defenders of the cooking style “vegetables first, followed by the other products”. However, his dishes are more than a match for the best gastronomic tables or the new trendy – read « healthy » – restaurants.

Whilst promoting his slogan “Think Vegetables! Think Fruit!”, he travels around the world sharing his approach to the kitchen of today and tomorrow’s kitchen with his peers.

Finally, he did start up We’re Smart World on a national level some years ago, but in 2018 he decided to go international with this ambitious project.

After the “paper” versions, this spring, Frank Fol, his team and the many supporters and sponsors proudly present the online We’re Smart Green Guide. Add to this a smattering of personalities recognised for the dynamism and their ‘green’ projects both in Belgium and the rest of the world.