Dmitri was born in 1972 in Liberia (West Africa). In 1998, he founded a barcode sticker business, successfully building it up and selling it by 2000. The following year, he co-founded JetDrinks with Jelle Schmidt, starting in an Amsterdam attic with the ambition to introduce new and better food products to the Dutch market. By 2003, they had launched their own brands, Menga smoothies and Frozen Iceccino Iced Coffee, and by 2006, they were making their first sales outside Europe. In 2010, they began importing more brands, starting with Clipper Tea. From 2019 to the present, he founded Petsch Brands, now known as Good Food Vibes, which includes six own brands. In 2021, he acquired shares in an ice cream factory specialising in vegan and organic ice cream. 2024 marked the acquisition of the Belgium wholesaler Drinks52 and the challenger brand Nix&Kix. Dmitri continues to work on Good Food Vibes with a dedicated team of 30 full-time employees.