Stefan Baecke is the founder of Yespers, a Dutch food company committed to building a future-proof food system by turning raw materials into full value — for people, planet, and taste. With a background in strategy and sustainability, Stefan blends business acumen with social impact, working closely with farmers, processors, and customers to create inclusive, circular supply chains. Under his leadership, Yespers has launched the Total Value Factory, the first food factory in the Netherlands that eliminates food waste by design and creates meaningful jobs for people with distance to the labour market. Stefan is a strong advocate for true cost pricing and believes collaboration across the chain is key to reducing the societal cost of food. His work has been recognised for its pioneering approach to healthy, sustainable, and accessible food innovation. Stefan is driven by one core idea: that doing good should not be an exception — but the system.