The Art & Science of Taste: IFF’s Multi-Sensory Showcase
Prepare to be immersed in a truly multi-sensory experience as you explore tastes, textures, sounds and sensations across multiple categories, including culinary, beverage, bakery, snacks and dairy. You’ll learn about the main trends impacting consumer choices in food and drinks and how to turn these into real life finished concepts, as well as discover how to truly impact consumer emotions through IFF’s proprietary sensory research Flavor Feelings™
Culinary
Adult Beverages
Bakery
Snacks
Dairy
You will explore taste and ingredient innovation through four immersive TRENDSFORMED™ zones, bringing to life the key trends driving consumer preferences in food and beverage today...
Discover how to transform the lifestyle trends diving consumers into market-ready, better for you products without compromising on indulgence. Find your zen in the Aura zone as you explore a botanical-rich, high-fibre dessert alongside a high-protein Japanese-inspired oat matcha latte. In Aura, it’s all about wellness and tranquility, offering trend-driven flavours and the latest ingredients to soothe your mind and body, leaving you feeling refreshed, rejuvenated and focused.
Step into the Playground and let your imagination run wild with the next viral-worthy snack and fast-food flavours and concepts. The Playground is an adventure for your taste buds that brings out your inner child – no adults allowed!
Find your zen in the Aura zone as you explore a botanical-rich, high-fibre dessert alongside a high-protein Japanese-inspired oat matcha latte. In Aura, it’s all about wellness and tranquility, offering trend-driven flavours and the latest ingredients to soothe your mind and body, leaving you feeling refreshed, rejuvenated and focused.
In Lust, indulge in all the luxurious and opulent foods that you crave - starting with pink champagne as you’ve never seen it before! Taste natural, smoke-free smoke flavours in a succulent smoky lamb concept, and a revolutionary low-cocoa but every bit as decadent marriage between chocolate, brown butter, and cherry.
In Gaia, experience the nuanced flavours of Pachamanca beef, re-creating Peru’s ancient pit-cooking technique, alongside an adult drink that connects you with nature and celebrates the ancient wisdoms of Mother Earth. In the Gaia zone, you will journey back to the wild, honouring traditional cooking methods and ingredients that have stood the test of time.
... and benefit first hand from the expertise of their dedicated culinary creative team, mixology gurus and product design specialists
Claire Yap
Savoury Seasoning Flavour Designer
James Herman
Culinary Designer
Andrea Rami
Senior Designer Bars, Bakery & Confectionary
Chet Willcock
Senior Research Chef
Eden Derrick
Senior Research Chef
Lisa Lord
Head of Beverage & Dairy Design
IFF will demonstrate how to address your most pressing development challenges, without compromising on indulgence...
Rising ingredient costs & supply chain disruptions
Cutting sugar, salt & alcohol without losing taste and texture
Making flavours more emotionally connected
Keeping up with fast-changing trends
...with their cutting edge technical solutions
Smarter ingredient alternatives
IFF’s CURE™ Core & Uncommon Replacements and Extenders help developers overcome raw-material shortages and rising costs with cost-effective, high-quality alternatives e.g., cocoa, citrus to tomato shortages and issues.
Flavours that evoke emotion
IFF’s science-backed insights explore how flavours influence mood and emotions, helping to create products that connect with consumers on a deeper level. This research brings multi-sensory experiences to life, allowing companies to design food that resonates emotionally.
Better-for-you formulations
Ensure superior taste and texture experiences with GRINSTED® , POWERFLEX®, CREMODAN® and FLAVORFITTM technologies for reducing sugar, salt & alcohol to natural umami enhancement while keeping indulgence intact
Introducing the latest global consumer trends driving innovation
IFF’s PANOPTIC foresight capability tracks short-, mid-, and long-term industry shifts to help brands anticipate market trends. At Food Matters Live, their Trendsformed showcase will bring these insights to life, allowing attendees to see, taste, and experience the future of food through concepts developed by IFF’s culinary and design teams.
Get a glimpse of the creativity and innovation iff brings to the table and watch their showcase from a previous Tastes of Better session to get a taste for what’s in store for Manchester this May.
