Elin is the Co-founder and Co-CEO of Better Nature – the brand on a mission to get the world swapping out their chicken for supercharged protein: a wholefood protein staple supercharged with gut-health benefits. They do this through tempeh – an all-natural, ancient Indonesian protein made from fermented soybeans. Better Nature was the UK’s second-fastest-growing meat-free brand in 2024, stocked in Tesco, Asda, Ocado, Lidl, Planet Organic, Whole Foods Market, REWE, Globus and Tegut. When Elin isn’t getting the world obsessed with Better Nature’s tempeh, you can find her spending time with friends & family, going to the theatre, volunteering as a coach or cooking up a storm in the kitchen.