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Master the Marvel of Mouthfeel™
Immerse yourself in the science of sensations.
At Food Matters Live Rotterdam, Tate & Lyle invited VIPs to step inside the Innovation Lab for a dynamic, hands-on journey into the role of mouthfeel in product performance. Their Master the Marvel of Mouthfeel™ experience blended sensory science, formulation expertise and trend-forward tastings to show how mouthfeel is the key to unlocking delicious, healthier, and more commercially successful products.
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Retain mouthfeel during reformulation
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Regaining appeal in recipes with Tate & Lyle's formulation science
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Elevating mouthfeel through trend-led innovation
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Decode consumer language and translate it into technical formulations
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The Showcase
Tate & Lyle’s sensory and insight experts explored why mouthfeel is the hidden driver of consumer choice – and how their tools and technical know-how can help you create standout products with measurable commercial impact.
Attendees experienced:
- Hands-on sensory experiments
- Mastering reformulation with our Tate & Lyle Sensation™ tool
- Experience innovative prototypes
- Mouthfeel insight from global authority in sensory science Professor Charles Spence, Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory at the University of Oxford
Whether your challenge is to retain mouthfeel during reformulation, regain appeal in recipes, or elevate mouthfeel through trend-led innovation – Tate & Lyle has the formulation science to make it possible.
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Inside the Experience
Over the experience, guests were guided through three expert-led segments:
1. Mouthfeel Masterclass
See, hear, feel and taste how all the senses combine to shape perception and drive consumer preference – featuring an introduction from world-renowned experimental psychologist Professor Charles Spence.
2. Sensory Science
Decode consumer language and translate it into technical formulation using Tate & Lyle Sensation™ – Tate & Lyle’s proprietary mouthfeel tool. Participate in a 'Taste the Difference' and discover how Tate & Lyle’s expertise and solutions can help you overcome formulation trade-offs.
3. Future Foods
Taste tomorrow’s textures, today. Sample three trend-led prototypes that demonstrate how mouthfeel innovation drives product success.
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The Takeaways
- Learning from leading sensory scientists and application experts
- Exploring cutting-edge tools that translate insights into faster innovation
- Sampling creative prototypes solving actual NPD challenges
- Leaving with new ideas, inspiration and practical next steps
From bakery to beverages, dairy to sauces – whatever your category, we’ll show how mastering mouthfeel leads to better products and stronger performance.
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