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2024 event series

Attend Tastes of Better with IFF

The latest innovations are waiting to be discovered. Find them at this year’s event series.

iff logo in white

Discover IFF’s latest ingredient solutions at Tastes of Better

Across two-days of tastings, insights and innovations, Tastes of Better helps those working across product development and reformulation solve the most pressing innovation challenges in food and drink.

Meet the team at IFF and discover their solution led ingredients that you could implement into your product development whilst networking with industry peers who face the same challenges.

What to expect


person tasting IFF food

Taste innovative ingredients, explore applications and technologies for winning product development


insights sessions

Tap into technical expertise, new and emerging consumer trends and leading-edge thought leadership


networking at tastes of better

Collaborate with your peers and share your technical and product development challenges

IFF banner

Apply now

Ascot racecourse


16 & 17 April 2024

emirates old trafford


22 May 2024

croke park


5 November

Explore Tastes of Better

Find more information about the next sessions, partners, dates and venues