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Tastes of Better Ascot

The Tastes of Better live event encompasses a blend of tasting sessions, technical presentations and valuable insights. As a VIP attendee you will come away with knowledge about the latest ingredient solutions and how to successfully implement them into your product development and reformulation challenges.

16 & 17 April 2024 – Ascot

Experience the latest ingredient innovations


Taste new ingredients paired with valuable insights

Throughout multiple tasting sessions, you will delve deep into the technical aspects of new ingredient solutions and get the chance to experience and taste how these ingredients are successfully implemented into food and drink products in a relaxed, intimate atmosphere, allowing in-depth technical conversations with potential collaboration partners.


Tap into leading-edge thinking and emerging trends 

As part of the programme, you will take part in the Innovation Insights sessions which are topical panels with leading industry speakers sharing practical advice and actionable insights to stay ahead of the curve and achieve innovative solutions in food and drink.


Take your learnings and discover solutions with your peers

There are plenty of networking opportunities at Tastes of Better, including dedicated breaks, a relaxed lunch and a drinks reception to conclude the day. This time gives you the opportunity to continue technical conversations with ingredient innovators and catch up with industry peers.

Am I eligible?

Attendance at Tastes of Better is complimentary. If you fit the following criteria, register your interest for a VIP place today to secure your spot at the next event.

Event partners include

Previous attendees include

Bidfood | Brioche Pasquier | City Dietitians | Compass Group | Costa Coffee | Evolution Foods | Fresh Fitness Food | Herbalife | Holland Barrett | Huel | Jamie Oliver Group | KFC | Little Moons | McDonald’s | Mizkan | Nomad Foods | Organix | OTC Beverages | Park Cakes | Pladis | Premier Foods | Redefine Meat | Starbucks | Subway | Tesco | The Dairy Collective | Twinings | Ugo Food Group | Unilever | Waitrose Greencore | Marston Foods | Marks & Spencer | Hain Daniels | Huel | Huegli | Higgidy | THIS | The Compleat Food Group | The Dairy Collective | Saputo Dairy | Pepsico


This event will be taking place at the prestigious Ascot Racecourse. Renowned for hosting Royal Ascot and steeped in a rich history, this exceptional venue serves as the perfect backdrop, bringing the tasting sessions and innovations to life.

Apply to attend

Unleash your ingredient solutions

Each event welcomes ingredient partners to host their own technical presentations and tastings across a curated programme.