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Tastes of Better Ascot

The Tastes of Better live event encompasses a blend of tasting sessions, technical presentations and valuable insights. As a VIP attendee you will come away with knowledge about the latest ingredient solutions and how to successfully implement them into your product development and reformulation challenges.

Apply to attend Event preview Lead partners Meet the speakers Programme Venue

16 & 17 April 2024 – Ascot

Experience the latest ingredient innovations


Taste new ingredients paired with valuable insights

Throughout multiple tasting sessions, you will delve deep into the technical aspects of new ingredient solutions and get the chance to experience and taste how these ingredients are successfully implemented into food and drink products in a relaxed, intimate atmosphere, allowing in-depth technical conversations with potential collaboration partners.


Tap into leading-edge thinking and emerging trends 

As part of the programme, you will take part in the Innovation Insights sessions which are topical panels with leading industry speakers sharing practical advice and actionable insights to stay ahead of the curve and achieve innovative solutions in food and drink.


Take your learnings and discover solutions with your peers

There are plenty of networking opportunities at Tastes of Better, including dedicated breaks, a relaxed lunch and a drinks reception to conclude the day. This time gives you the opportunity to continue technical conversations with ingredient innovators and catch up with industry peers.

Am I eligible?

Attendance at Tastes of Better is complimentary. If you fit the following criteria, register your interest for a VIP place today to secure your spot at the next event.

Here are 5 reasons why Tastes of Better is not one to miss.

You work within

Product development 
Marketing and innovation 
Technical and R&D 
Nutrition and Regulatory

You work for a…

Food Brand or Manufacturer 
Food Retailer 
Foodservice Provider

Event partners include

You’re in good company

AB World Foods | Abergavenny Fine Foods | American Muffin | Aramark | Arden Fine Foods | Around Noon Arytza Bakeries | Baker & Baker | BOL Foods | Booker Group | Britvic | Burger King | Charlie Bigham’s | Costa Coffee | Cranswick | Crediton Dairy | The Dairy Collective Ella’s Kitchen | En Route International | English Provender FEI Foods | Fuller Smith & Turner | Geary’s Bakeries Gosh! Foods | Gu Puds | Hain Daniels | Higgidy Hilton Food Group | Hovis | Huel | ISS | Jamie Oliver Group | Jordans Dorset Ryvita | Kanes Foods | KFC | Le Caselle Legumology | Lidl | Mars | Marston Foods | Marstons Mitchells & Butler | Mizkan | Mondelez | Moo Free Chocolate | Nomad Foods | Nurture Brands | OTC Beverages | Papa John’s | Pasta Evangelists | Pep & Lekker | PepsiCo | pladis | Plant Heads | Pilgrim’s | Quorn Ramona’s Kitchen | Redefine Meat | Rodanini | Rowse Honey | Sainsbury’s | Saputo | Signature Flatbreads Signature Flatbreads Sodexo | Sofina Foods | Tesco The Tofoo Co | Unilever | Valeo Foods | Waitrose | WARP Snacks | WHSmith | The Woolf’s Kitchen | Windmill Organics | Yeo Valley

Insights programme

Alongside the tasting sessions, the Insights programme at Tastes of Better is your chance to get ahead of the curve by tapping into leading-edge thinking and emerging trends in food and drink innovation.

Throughout each day, we will host topical trends panels with a stellar line-up of expert speakers who will share the very latest thinking alongside practical advice and actionable insights to ensure you are in the best position possible to seize new opportunities and implement innovative solutions.  

Meet the speakers

Photo of Gail Stevenson - Featured Speaker at Food Matters Live

Gail Stevenson

Head of Product Insight, Tesco

Photo of Robert Lawson - Featured Speaker at Food Matters Live

Robert Lawson

Managing Partner, Food Strategy Associates

Photo of Dominic Teague - Featured Speaker at Food Matters Live

Dominic Teague

Executive Chef, One Alydwych

Photo of Megan Van Someren - Featured Speaker at Food Matters Live

Megan Van Someren

CCO, Jamie Oliver Group

Photo of Edward Bergen - Featured Speaker at Food Matters Live

Edward Bergen

Senior Analyst: Food & Nutrition, FutureBridge

The venue

This event will be taking place at the prestigious Ascot Racecourse. Renowned for hosting Royal Ascot and steeped in a rich history, this exceptional venue serves as the perfect backdrop, bringing the tasting sessions and innovations to life.

Apply to attend

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