Loading
Regina Maiseviciute‑Haydon

Regina Maiseviciute‑Haydon

Mintel

Regina Maiseviciute‑Haydon is an Associate Principal Analyst within Mintel’s global Food & Drink team. She delivers in‑depth insights on product innovation, consumer behaviour and market developments worldwide, with a particular focus on flavour trends and their strategic impact across categories. Regina specialises in translating emerging flavour signals into clear commercial implications, helping brands and manufacturers better understand evolving consumer expectations and identify new opportunities for growth. Her work supports long‑term planning by highlighting how flavour direction, sensory preferences and cultural influences shape the future of food and drink, enabling clients to make evidence‑based decisions in an increasingly competitive and fast‑moving market.

Sessions