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Raphael de Souza Andersen

Raphael de Souza Andersen

The Organic Crave Company

Rafael de Souza Andersen is Co-Founder and CEO of The Organic Crave, a Danish organic plant-based snack brand focused on making healthy and sustainable snacking mainstream. With a background in building purpose-driven food concepts, he works at the intersection of nutrition, taste, and clean-label innovation. Together with his team, he leads the development of products rich in plant proteins and fibres from recognisable ingredients such as legumes, while reducing sugar and levels of ultra-processing. Rafael is passionate about bridging the gap between food technology and real consumer acceptance, proving that better-for-you products can be both nutritionally meaningful and genuinely enjoyable to eat.

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