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Niels Hower

Niels Hower

Niels E. Hower is Managing Director of Meatless B.V. and Member of the Executive Board of BENEO GmbH, responsible for the development and commercialisation of next-generation plant-based and hybrid protein solutions for the Südzucker Group. He leads innovation strategies that anticipate market trends and address producer needs, enabling traditional manufacturers to evolve towards sustainable, cost-efficient and trend-aligned products. With over 25 years of international experience in business transformation and category management, he now focuses on transforming the food system by making scalable, clean-label alternatives a reality for producers and consumers.

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