Speakers

Matthias Krön is CEO of The New Originals Company (NOC) and President of Donau Soja. For over 25 years, he has shaped Europe’s food culture by building plant-grown systems rooted in tradition and designed for the future. He founded Mona Naturprodukte and Donau Soja and now leads the next generation of real food from soy, legumes, and grains with NOC.