Mark brings over 25 years of experience in Foodservice, Retail and FMCG sectors to GlobalData. Mark joined the GlobalData team in 2017 following 5 years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group. Mark brings significant consulting expertise to the team having led consulting projects around the world from segmentation and market sizing to innovation planning and the study of global best practices. He has a passion for consumer insights, and supporting world-leading brands with identifying the best strategies for growth.