Speakers

Lydia has been inspiring Puratos customers through market insight and consumer understanding for over two decades. Her work as Marketing Manager for Bakery supports Puratos’ purpose to create innovative food solutions for the health & well-being of people everywhere.

Lydia has played an active role in consumer research activation, including running the Puratos Sensobus and bringing its mobile insight‑gathering capabilities to the industry. She has also been central to delivering major Puratos initiatives such as Taste Tomorrow, bringing trends and consumer intelligence to life. Lydia works closely with customers and teams across Puratos in the UK and internationally to help shape the future of bakery.  Her deep sector knowledge, passion for creative communication and long‑standing dedication to the ingredients industry make her a respected and influential voice within the UK bakery and patisserie community.