Joe Netherwood joined Known Nutrition as General Manager in June 2022, leading the launch of the brand later that year. Since then, he’s played a pivotal role in propelling Known from an ambitious start-up to a true challenger brand in the wellness space—driven by great taste, health-first formulations, and standout innovation. Today, Known boasts one of the world’s largest ranges of functional gummies, delivering high-strength, complex blends in a format that’s both enjoyable and effective. Passionate about building trust in the VMS industry, Joe and the team at Known are strong advocates for transparency and honesty—believing that consumers deserve supplements that deliver on their promises, and that products can be marketed genuinely and authentically, without the need for hyperbole.