A visionary in smoke and grill innovation, Huw Griffiths is the driving force behind Besmoke—the company leading the charge to reclaim the true flavour of smoke. Creative, driven, and mission-led, Huw has spent over two decades redefining what smoke can mean in modern food. With an unrelenting passion for flavour, he has built Besmoke into a global leader in smoke innovation, developing natural, clean-label smoke and grill food ingredients and taste enhancers for the modern food industry.

He has built a team of world-class scientists and food technologists to pioneer safer, more delicious ways to use smoke in food. This isn’t just a business for Huw—it’s a crusade to bring authentic, delicious smoke back to the table. Passionate and unafraid to challenge convention, his mission is to restore flavour, integrity, and complexity to smoke and grill. His goal? To lead a global flavour revolution. And he’s just getting started.