Hannah Cleland is a Food and Foodservice Analyst in GlobalData’s Consumer division, where she has worked for the past two and a half years. She has written numerous insights reports and presented on industry and consumer trends including the Consumer in 2040 webinar in January. She has run various client engagement sessions, presenting her insights to global FMCG and foodservice players to support their decision-making. Based in the UK, Hannah’s particular areas of interest are demographic variations and shifts in consumer groups.