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Catherine Hinchcliff

Catherine Hinchcliff

Bidfood

Catherine Hinchcliff is a senior marketing and insight leader at Bidfood UK with a career spanning brand strategy, commercial planning and research across foodservice and FMCG. With early foundations in research at United Biscuits (KP Foods) and Energizer Eveready, she built extensive expertise in brand tracking, consumer insight, category strategy and performance evaluation. At Diageo and Guinness, she led commercial planning, route-to-market strategy and cross-functional transformation programmes. Today, she translates complex consumer, market and operator data into actionable foodservice insight, shaping strategic direction, innovation and customer engagement across Bidfood, and helping operators respond confidently to evolving trends and commercial pressures.

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