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Lorena Friedhoff

Lorena Friedhoff

Senior Manager FoodTech, REWE Group

I am a dedicated professional with a strong background in consulting and project management. Since the beginning of this year, I am working in the FoodTech sector at REWE, where I am responsible for the scouting of new startups and innovations and integrating them into the REWE ecosystem.

Before I have been working as a Senior Consultant at REWE Group, where I have been involved in strategic projects for REWE and Penny. My responsibilities included developing analytical processes, creating business cases for new architectural solutions, and managing communication between various departments.

Prior to this role, I worked as a Manager Sales & Promotion at our E-commerce department. Here I focused on enhancing the online marketplace through KPI analysis and process optimization with a strong focus on online product assortment and managed supplier relationships.

My early career includes roles as a Working Student at Start-Up Südwestfalen and several Internships in the buying shaion department, including Peek & Cloppenburg KG and Zalando. I hold a Master’s degree in Management and Markets and a Bachelor’s degree in Global Brand and Fashion Management. Additionally, I have been a certified nutritionist since mid-2024. Besides nutrition I enjoy sports, traveling, cooking session with friends and music.

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