London 3-4 June

Rotterdam 22-23 September

Tastes of Better

Why attend Tastes of Better?

Tastes of Better presents the unique opportunity for you* to:

Accelerate NPD with market-ready solutions
Taste dishes made with cutting-edge ingredients
Get tailored advice from technical experts
Solve compliance challenges: HFSS, UPF, sugar reduction, clean label
Network with leading ingredient innovators

*Open to NPD professionals only

Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance.

Nomad Foods

Attending Tastes of Better was invaluable for anyone in the food and beverage industry. Initially hesitant to take two days off, it proved worth every minute. The sessions and networking opportunities were outstanding.

Delightful Food Company

It was an amazing opportunity not only to hear about the latest innovations but also to experience them. I find this particularly useful as innovation in flavour and texture is best tasted. I also got a lot of valuable connections out of the event, which is priceless.

Branding Innovations

I loved the event. Of particular note were the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!

Tesco

The experience

See

See

Discover the latest ingredient solutions from global innovators, addressing HFSS compliance, UPF concerns, sugar reductions, clean label, and positive nutrition challenges.

Taste

taste

Sample dishes created onsite with cutting-edge ingredients that meet growing consumer demand for healthier, sustainable, indulgent products across all categories.

Learn

Learn

Apply solutions directly to your product pipeline. Meet the brilliant minds behind the latest innovations and gain valuable insights and expertise from leading technical experts.

Become a Tastes of Better partner

Discover innovative ingredients, cross-category breakthroughs

Bakery
Confectionery
Progressive proteins
Precision fermentation
Low and no alcohol
Fibre-rich formulations
Plant-based
Clean-label
Snacking
Sustainable fats and oils
Free-from ingredients
Reduced sugar and HFSS formulations

Step inside Tastes of Better

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AGRANA Fruit - Rotterdam

Tate & Lyle - Rotterdam

Meet the 2025 Tastes of Better partners

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Silke Ullmann and Scott D'Eath

Manuel Davila, Daabon

Joana Maricato, Ingredion

Jodie Spriggs, AAK

Previous Tastes of Better partners

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