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Featured Speaker

Photo of Jessica Pinnick - Featured Speaker at Food Matters Live

Jessica Pinnick

Brand Manager, Belvoir Farm

Belvoir Farm is a premium soft drinks brand with sustainability at its heart. The brand is best known for its Elderflower Cordial, which is still produced on the family farm in Leicestershire, using elderflowers handpicked by the local community as it has been for the last 40 years.

Jessica’s role as Brand Manager is to be the guardian and chief storyteller for the brand, bringing to life its amazing brand history, provenance and product quality through creating engaging content, inspiring marketing activation and market leading innovation to ultimately delight customers.

Passionate about the power of brands and captivated by the infamous “here come the girls” Boots TV ads, Jessica began her career with Boots in 2011 where she worked for ten years across its portfolio of brands including Boots own label, partner brands and Soltan sun care.

She says she is most proud of working on Soltan’s ‘tattooed child’ campaign, designed to raise awareness of the long-term effects of UVA damage. Along with a complete relaunch of the brand look and feel and an award-winning ATL activation plan that resulted in double digit sales growth between 2018-2020 and overtaking key competitors to become the No1 suncare brand in the UK.