Sustainable sourcing in action: case studies from across the supply chain

24 Sept 2025
Rotterdam
Insights and Trends

How can businesses balance the commercial pressures of cost and scalability with the need for sustainable ingredient sourcing in NPD? What are the challenges and opportunities of building a sustainable supply chain without vertical integration? What does sustainability mean to consumers and what are they looking for from sustainably sourced products? Are consumers willing to play a premium and what strategies can bridge the gap between cost and value perception of these products? What innovative solutions are helping drive sustainability in NPD?

14:45 - 15:00 - Spotlight presentation
Sami Simreen, Co-founder, KiCo
15:00 - 15:15 - A sustainable supply chain for Cambodian organic rice - complying to EU baby food standard
Jan van den Bosch, Group Manager Innovation and Development, SanoRice
15:15 - 15:30 - Turning every part into value: the future of sustainable chicken
Jeroen Floris, Commercial Director, Storteboom Food Group
 

Speakers
Jan van den Bosch
Jan van den Bosch, Group Manager Innovation and Development - SanoRice
Jeroen Floris
Jeroen Floris, Group Commercial Director - Storteboom Food Group
Sami Simreen
Sami Simreen, Co-founder - KiCo