Rethinking ultra-processed foods: navigating challenges and opportunities for health and innovation

23 Sept 2025
Rotterdam
Insights and Trends
Rethinking ultra-processed foods: navigating challenges and opportunities for health and innovation

What constitutes UPF? What strategies can brands use to enhance consumer perception of UPFs? Should you eliminate or reformulate UPFs? What are the latest innovations in developing healthier alternatives? How can these solutions balance nutrition, taste and convenience? What practical steps can manufacturers take to reformulate or eliminate UPFs in their products?

16.00 – 16.20 - Ultra-processed foods: navigating perception, policy and innovation 
Geoffrey Russo, Insights & Impact Director, Eat Well Global
16:20 - 16:55 - Panel discussion: rethinking ultra-processed foods

 

Speakers
Petra Verhoef
Petra Verhoef, General Director - The Netherlands Nutrition Centre
Edith Feskens
Edith Feskens, Chair Global Nutrition - Wageningen University & Research
Lauren Woodley
Lauren Woodley, Head of Nutrition and Sensory Science - Nomad Foods
Geoffrey Russo
Geoffrey Russo, Insights & Impact Director - Eat Well Global