Food trends 2030: driving sustainable innovation through mega trends

23 Sep 2025
Rotterdam
Insights and Trends

What are the latest trends currently driving sustainable innovation? How are different stakeholders collaborating to meet consumer demand for sustainable and healthier products while maintaining profitability? How are shifts in consumer behaviour and motivations shaping these trends? Who is driving the rising demand for global flavours and how are their preferences shaping innovation in new products?


09:50 - 10:05 - The next wave: market growth and innovation driven by key food trends
Lu Ann Williams, Co-founder and Global SVP Research, Innova Market Insights 


10:05 - 10:45 - Panel discussion: driving sustainable innovation through mega trends 

Speakers
Volkert Engelsman
Volkert Engelsman, Chair - Robin Food Coalition
Cees-Jan Adema
Cees-Jan Adema, Director General - FNLI (Federation of the Dutch Food Industry)
Lu Ann Williams
Lu Ann Williams, Co-founder and Global SVP Research - Innova Market Insights
Marjolein Brasz
Marjolein Brasz, CEO - Foodvalley
Arnaud de Beukelaar
Arnaud de Beukelaar, Board Member, Fevia (Federation of the Belgium Food Industry) - Managing Director & Co-founder, Flavence