Elevating health and sustainability

24 Sept 2025
Rotterdam
Insights and Trends
How is the food industry responding to the cost-of-living crisis and the shift in consumer dining preferences? What are the opportunities and challenges in designing affordable, nutritious, indulgent products that are ethically sourced? How can emerging technology and data insights be leveraged to improve the sustainability and nutritional value of new menus? What impact is HFSS and other upcoming regulations having on future product and menu development? How can collaboration across the supply chain help reduce costs and ensure the scalability of healthy, sustainable food solutions for mainstream consumers?

9:50 - 10:05 - Serving the future of food
Frank Fol, The Vegetables Chef; Founder & Chairman, We're Smart World
10:05 - 10:45 - Panel discussion: elevating health and sustainability
Speakers
Frank Fol
Frank Fol, The Vegetables Chef, Founder & Chairman - We’re Smart World
Stefan Baecke
Stefan Baecke, Founder - Yespers
Mirjam Spreeuwenberg
Mirjam Spreeuwenberg, Technology & Partnership Lead R&D, Developed and Emerging Markets - The Kraft Heinz Company