Developing higher quality, more natural products through a more scientific NPD approach

09 Oct 2025
Level 4
Featured NPD Discovery Table Talks

Dr Philip Spratt and Mike Adams from the Product Innovation Group at Campden BRI, will lead a session on how the use of a more scientific approach to NPD can help to improve product quality, speed to market, ingredient list simplicity, and even cost. After a brief introduction, topics for discussion will include how we can make better ingredient choices through functionality assessment, incorporating sensory science to guide product development, and methods for better designing new products for manufacture through pilot testing.

Hosts: Dr Phil Spratt – Product Innovation Group, Campden BRI
Mike Adams – Product Innovation Group, Campden BRI

Speakers
Phil Spratt
Phil Spratt, Product and Ingredient Development Team Lead - Campden BRI
Michael Adams
Michael Adams, Head of Product Innovation - Campden BRI

In partnership with

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