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Winning the Shelf in 2026: Managing NPD Complexity from Source to Shelf
New product development in food and beverage is more exciting, and more complex, than ever. Reformulation pressures, traceability requirements, packaging redesigns, and artwork approvals are colliding, challenging teams to launch faster while staying compliant and protecting margins.
This interactive roundtable invites senior NPD, formulation, packaging, and regulatory leaders to explore how to navigate these pressures in practice. Participants will share experiences, uncover common operational friction points, and discuss practical approaches for connecting formulation, specifications, packaging, and artwork workflows.
The discussion will highlight how a connected ecosystem of data and workflows can reduce errors, accelerate approvals, and improve collaboration across teams and suppliers, turning complexity into a competitive advantage. Attendees will leave with actionable insights to manage NPD challenges without slowing innovation, ensuring products reach the shelf faster and with confidence.
In partnership with
