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The Science of Indulgence: Protecting Pleasure in Wellness-Led Formulations
This session explores why reducing sugar, fat or salt — or adding functional ingredients — so often erodes indulgence, and how flavour, texture, aroma and expectation work together to create pleasure. It shows how sensory science can be used to understand the limits of better-for-you reformulation, predict consumer response, and protect enjoyment in wellness-led food and drink products.
Chairperson
