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Making Functional Indulgence Work in Market
How can brands reduce sugar, fat or salt — or add functional ingredients without compromising on indulgent taste and experience? This session explores practical strategies for delivering both—where nutrition, flavour, and visual appeal work together rather than compete. Drawing on real product launches, it examines how to meet rising wellness expectations while still delivering the richness, satisfaction, and sensory appeal consumers crave, and where smart formulation—not compromise—makes the difference.
Chairperson
Speakers
In partnership with
