Making Functional Indulgence Work in Market

04 Jun 2026
The Flavour and Colour Lab
The Flavour and Colour Lab

This session explores how food and drink brands balance indulgence and functionality when flavour and colour are under pressure from reformulation. Using real launch learnings, it looks at how taste, appearance and wellness cues shape expectations, where compromises are unavoidable, and what truly drives repeat purchase.

Speakers
Sally Lawrence
Sally Lawrence, Managing Director - Oppo Ice Cream
James Campbell
James Campbell, Director of Product Information - Sainsbury's