Ideal Product Model: What are you really trying to create?

03 Jun 2026
NPD Discovery Roundtables
Featured NPD Discovery Roundtables

Starting with a real food example, this session explores how to move from a broad idea or trend to a clear product direction. Using the Ideal Product Model, we’ll work through four simple questions to define what the product needs to do, what it should feel like, and what that starts to imply for the product itself. Together, we’ll build a shared view of what “good” looks like, creating a clearer starting point for development.

Speakers
Suzanne Allers
Suzanne Allers, Founding Partner - Untapped Innovation

In partnership with

UI